{"product_id":"gastronomide-markalasma-9789756261286","title":"Gastronomide Markalaşma","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9789756261286\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYazar:\u003c\/strong\u003e Altay Ayhan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eÇevirmen:\u003c\/strong\u003e 2. Hamur\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYayıncı:\u003c\/strong\u003e Agora Kitaplığı\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDil:\u003c\/strong\u003e Türkçe\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSayfa Sayısı:\u003c\/strong\u003e 144\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCilt:\u003c\/strong\u003e Ciltsiz\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKağıt:\u003c\/strong\u003e 2. Hamur\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoyut:\u003c\/strong\u003e 16.0 x 24.0\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBasım Tarihi:\u003c\/strong\u003e 5\/2026\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u0026lt;p style=\"text-align: justify;\"\u0026gt;İş d\u0026amp;uuml;nyasında markalaşma kuramının duayen ismi Altay Ayhan\u0026amp;rsquo;ın bu son kitabı, \u0026amp;lsquo;stratejik marka y\u0026amp;ouml;netimi\u0026amp;rsquo; anlayışı \u0026amp;ccedil;er\u0026amp;ccedil;evesinde yemek d\u0026amp;uuml;nyasının sadece yemek yapıp tezg\u0026amp;acirc;hta sunmaktan ibaret olmadığını, aynı zamanda coğrafyaların, k\u0026amp;uuml;lt\u0026amp;uuml;rler ve geleneklerin ve t\u0026amp;uuml;m insanlık tarihinin bir yansıması olduğunu g\u0026amp;ouml;sterdikten sonra, piyasada tutunmak ve kalıcılaşmak i\u0026amp;ccedil;in nasıl bir markalaşma s\u0026amp;uuml;recinden ge\u0026amp;ccedil;ilmesi gerektiğini anlatıyor bizlere\u0026amp;hellip; \u0026amp;nbsp;\u0026lt;\/p\u0026gt;\u003c\/p\u003e","brand":"Agora Kitaplığı","offers":[{"title":"Default Title","offer_id":67145532440817,"sku":"9789756261286","price":296.0,"currency_code":"TRY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/0376\/4209\/files\/9789756261286_Default.jpg?v=1791567412","url":"https:\/\/kitapbulan.com\/products\/gastronomide-markalasma-9789756261286","provider":"kitapbulan","version":"1.0","type":"link"}